In this 3-part series, we’ve been working on creating a real, concrete strategy for driving sales by communicating your book’s relevance and drawing your audience into your own digital stage. So what’s next? Just getting your audience to visit your website isn’t going to automatically make them buy your book. In this final installment of the Crack the Marketing Code series, Coach Tam lays out exactly how to take your next step and challenges you to get started building and nurturing your relationship with your audience.