Have you ever noticed that businesses and influencers are always asking you to sign up for something? They might ask you to join an email list, enter your cell phone number for reminders about an event, or something else, but there’s always a specific action they want you to take.

Have you ever wondered why? Turns out, there’s actually a strategy to this, and it’s one you can use to automate building relationships with your ideal audience. In this special bonus follow-up episode to the Crack the Marketing Code series, Coach Tam explains the concept she calls “engineuity” – and how you can put it to work to build your audience and drive more sales.