Inside Startup Investing with Chris Lustrino

Cracking 401(k)s: Sphere’s Climate-Friendly Fund with CEO Alex Wright-Gladstein


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In this episode, Chris speaks with Alex Wright-Gladstein, founder & CEO of Sphere, the company behind the Sphere 500 Climate Fund—a low-fee, index-like mutual fund for 401(k)s that excludes fossil fuel companies and is now available on Fidelity and Schwab. Alex explains how her team navigated years of audits, platform approvals, and AUM thresholds to unlock real adoption within the retirement ecosystem—and why crossing $100M AUM is the tipping point that could lead to billions in inflows from the largest corporate 401(k)s.

Highlights include...

  • Why most 401(k)s don't offer real climate-friendly funds
  • How Sphere built a low-fee (0.07% expense ratio) S&P 500-like fund that screens out fossil fuels
  • The 3-year effort to get approved by Fidelity and Schwab
  • Why $100M AUM unlocks access to the biggest 401(k) plans
  • How employee movements at Google, Apple, Microsoft create demand for these options
  • Sphere’s go-to-market via creative advocacy campaigns (150M+ views)
  • Business model: starting with low-fee scalability → expanding to higher-margin products
  • Alex’s track record (co-founded Ayar Labs, now $1B+ valuation)

    2:00 – Alex’s background & founding Sphere
    4:30 – What is the Sphere 500 Climate Fund?
    6:45 – Why 401(k)s are hard: fees, lawsuits & mutual funds vs ETFs
    9:40 – Getting onto Fidelity & Schwab: the 3-year process
    12:10 – AUM milestones: Why $100M matters
    14:50 – Building demand: Employee movements & advocacy campaigns
    17:30 – Business model & future fund lineup
    20:15 – Competitive moat & brand trust
    23:00 – Market size & exit thoughts (IPO vs M&A)
     
...more
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Inside Startup Investing with Chris LustrinoBy Kingscrowd, Sam Fiske

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