Step into the realm of purposeful branding with *The Office on Avenue M's enlightening episode. This episode explores purpose over performance and gets real about the truth behind brand activism.' In this engaging conversation, Macy is joined by Nichimyo Rich, a social impact communication specialist with a deep passion for storytelling that fosters community impact. As a Public Relations Executive, and an MPS candidate in impact-driven Public Relations, Nichimyo brings a wealth of experience in Media Relations, Strategic PR, and Creative Branding. This episode offers a unique look into the nuanced world of performative activism versus genuine advocacy, through the experiences of two experts in the field. They explore the evolving expectations around social corporate responsibility and the significance of authentic storytelling in establishing brand integrity. With commentary on how companies like Ben & Jerry's navigate brand activism, Macy and Nichimyo discuss the crucial role of communication specialists in shaping narratives that resonate deeply with societal values. This discussion is an essential listen for professionals and enthusiasts alike, aiming to understand the transformative power of social impact communications in today’s business and societal landscapes.

Host: Macy Harrell @meetmacy

Co-Host: Nichimyo Rich @n.xmyo

Sound Design and Editing: Macy Media www.macymedianyc.com

Producers: Macy Harrell, Nichimyo Rich, Macy Media @macymedianyc