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Cracking real estate ROI with FB funnel hack
Eighteen months back, one of the top luxury real estate sellers had a new challenge. They were not only coming up with a new project, but entering a whole new market where no one had heard about them. Selling real estate since demonitisation hasn't been easy and that too, the luxury segment was a herculean task! Everyone was struggling to sell houses and it took months to close even a single deal.
This is the time when we decided to go back to the B2B drawing board, and treat real estate just like a corporate deal. However, the interesting twist in the tale was doing all this on FB, and boy we nailed it! Cutting down month's of time into a week.
This is the story of a Facebook hack which proved that B2B and B2C are both B2P, Business to People. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales
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By Advit SahdevEighteen months back, one of the top luxury real estate sellers had a new challenge. They were not only coming up with a new project, but entering a whole new market where no one had heard about them. Selling real estate since demonitisation hasn't been easy and that too, the luxury segment was a herculean task! Everyone was struggling to sell houses and it took months to close even a single deal.
This is the time when we decided to go back to the B2B drawing board, and treat real estate just like a corporate deal. However, the interesting twist in the tale was doing all this on FB, and boy we nailed it! Cutting down month's of time into a week.
This is the story of a Facebook hack which proved that B2B and B2C are both B2P, Business to People. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales