Inside the Click

Cracking the affiliate vs campaign code, Finding a higher-converting audience, Facebook's reach decline, Lemon8 discovery

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Here's what we're covering in today's episode:
  • Affiliate vs Campaign monetization (1:10)
  • Diversification across platforms for better earnings (2:39)
  • Facebook's algorithm changes affect external link reach. (10:14)
  • High purchase intent audience means better conversion (14:55)
  • Impact of external linking and app tracking (16:05)
  • Different experiences with linking solutions like Tap to Shop and ShopMy (18:45)
  • Introduction of Lemon8, a visual micro-blog platform. (22:30)

Episode Links

Lemon8 https://www.lemon8-app.com/

ShopMy https://shopmy.us/home

TaptoShop https://www.collectivevoice.com/creators/taptoshop/

Facebook's Transparency Site https://transparency.fb.com/

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Inside the ClickBy Inside the Click