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Cracker Barrel’s logo change stirred up more than just gravy. We dig into what went wrong, what could come next, and why skipping strategy is always a recipe for brand backlash. Join us as we serve up insights on nostalgia, audience engagement, and the fine line between modernizing and alienating your core fans.
By Theresa GoodwinCracker Barrel’s logo change stirred up more than just gravy. We dig into what went wrong, what could come next, and why skipping strategy is always a recipe for brand backlash. Join us as we serve up insights on nostalgia, audience engagement, and the fine line between modernizing and alienating your core fans.