Slightly Off-Brand

Cracking the Barrel: Biscuits, Backlash, and Brand Strategy


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Cracker Barrel’s logo change stirred up more than just gravy. We dig into what went wrong, what could come next, and why skipping strategy is always a recipe for brand backlash. Join us as we serve up insights on nostalgia, audience engagement, and the fine line between modernizing and alienating your core fans.

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Slightly Off-BrandBy Theresa Goodwin