How do some people master social media algorithms while we’re just double-tapping memes? In this episode, Tash Courtenay-Smith—strategist, non-exec director, and algorithm geek who’s been outsmarting platforms since the early days joins me.

From Google to TikTok (24 million views, anyone?), Tash spills how she did it. Spoiler: it’s not viral luck—it’s grit, consistency, and reading the rules.

What You’ll Learn

• Algorithm Basics: How Tash outranked giants on Google with just a book and sheer will.
• TikTok Grind: Why 10 months of showing up beat chasing quick fame—24M views later.
• Low-Cost Content: How she cuts editing costs with an offshore team and AI tools.
• Neurodiversity Edge: Why her autistic focus became her secret weapon.
• Rulebook Wins: Follow the platform’s instructions—sounds boring, works like a charm.

Tash proves success isn’t luck—it’s built, step by stubborn step. She’s real about the slog—flat numbers and dreaded live streams.

Packed with no-nonsense tips, this one’s a goldmine!

Marketing Vs The World is produced by Urban Podcasts.