Have your Amazon Ads suddenly stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive.  We break down the complexities of Amazon advertising, and how oftentimes the elements that need some TLC aren't on the ad dashboard at all! Buy Penny's new book, The Amazon Author Formula now!FREE BONUSIf you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include y...

Cracking the Code: Here's Why Your Amazon Ads Stopped Working

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and take that next step toward a more successful, long-term book marketing plan!&nbsp;

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Welcome to a pivotal episode of our show where we shine a spotlight on a crucial aspect of the publishing process: how your name appears on Amazon. Join us as we dissect the intricacies that can make or break an author's visibility and success on the world's largest online retail marketplace.From the complexities of incorporating titles like PhD to the impact of middle initials and even spacing, we explore how seemingly small details can have significant repercussions on your book's discovera...

Choosing an Author Name Format: Critical Mistakes to Avoid

Are you marketing to the wrong audience?As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book. Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets,...

Buyers v. Readers And Why They May Be Different People

In this episode we're talking about book endorsements, getting them, timing them, and what to do with them once they start coming in. Whether you're a seasoned author or a newbie, you're going to want our tips and advice!We'll explore the strategies and tactics for identifying the ideal personalities to lend their credibility to your work and outline the dos and don'ts of making your pitch.We'll also tackle the pros and cons of delaying your book release in pursuit of coveted endorsements. Is...

Getting Book Endorsements: Everything You Need to Know

In this week's episode, we're unpacking the crucial role of Nonfiction Amazon retail pages. Join us for an in-depth exploration of the pitfalls and common mistakes that can hinder your success in the competitive world of online retail. From lackluster descriptions to uninspiring visuals, we'll highlight the key areas you need to focus on to ensure your Amazon page stands out from the crowd. Plus, we'll share our top five must-do strategies for crafting a compelling Amazon retail page that tra...

Mastering Nonfiction Book Descriptions: A Guide to Turning Browsers into Buyers

In this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek behind the curtain of their collaborative journey. While their chemistry is often praised, it's their ability to navigate different visions for growth that has been a cornerstone of their success.In this revealing episode, Penny and Amy share both triumphs and pitfalls with unfiltered, humorous honesty.But this isn't just a recounting of past experi...

Behind the Curtain: Unveiling the Secrets of Success in Publishing

Book Marketing Tips and Author Success Podcast

Cracking the Code: Here's Why Your Amazon Ads Stopped Working

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