In this episode of the EduData Podcast, Jamie and Timothy dive into the latest Carnegie report on 2024 Higher Ed SEO benchmarks. From understanding click-through rates and ranking positions to dissecting branded vs. non-branded search traffic, we break down the key metrics and what they mean for your institution’s online visibility. Tune in to learn how to use benchmarking effectively, leverage Google Search Console, and navigate the evolving landscape of search optimization, including new AI-driven search features. Whether you're an SEO pro or new to the game, this episode is packed with actionable insights to help boost your website’s performance and stay ahead of the competition.

Link to report: https://www.carnegiehighered.com/white_paper/white_paper-higher-ed-seo-benchmarks/?utm_campaign=Higher%20Ed%20SEO%20Benchmarks%202024%20Report&utm_content=315966774&utm_medium=social&utm_source=linkedin&hss_channel=lcp-80301

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register