Recorded live at IFE in Monterrey, Mexico, this episode features Beatriz Guillen, Executive Director at The Resource Foundation—a leader focused on strengthening education outcomes across Latin America.

While her work centers on Latin America, the insights she shares here resonate globally—especially for education companies and founders navigating the U.S. market.

This conversation is packed with real-world takeaways for education companies and founders navigating B2G, credibility-building, and early-stage lead generation—especially those working to unlock high-value partnerships and grow in complex markets.

💡 In this episode, you’ll learn:

• What makes selling into K–12 education markets so difficult—and how to overcome it
• How to build trust and traction with buyers, donors, and decision-makers
• Why clear messaging and credible evidence are essential for lead generation
• How philanthropy and private-sector partnerships can accelerate sales for early-stage education companies
• A strategy for standing out in crowded education markets—even without massive funding

Whether you’re scaling in Latin America, the U.S., or globally—this episode gives you a roadmap for breaking through in education sales.

#EdSales #LeadGeneration #EdTech #BreakingTheGrade #EducationBusiness

Connect with Josh Chernikoff

Founder, Edsales Elevation Experience
Host, Edsales Edge Show

🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
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📸 Instagram: https://www.instagram.com/joshuadcdc/

📩 Email: [email protected]

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