175. Cracking the Code of Approachable SEO Marketing with Jen McFarland

  Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges. In this episode, you will be able to: Master marketing strategies to boost your business success. Gain a competitive edge with valuable customer feedback in SEO. Harness local marketing and community engagement for organic growth. Open the door to easily accessible marketing resources for entrepreneurs. Enhance approachability and understanding in your marketing efforts. My special guest is Jen McFarland Jen McFarland is the CEO and principal consultant at Women Conquer Business, a small business marketing consultancy. With her background in tech and her expertise in translating complex concepts into relatable language, Jen is a master at making SEO approachable and understandable for business owners. She has a knack for breaking down the intimidating aspects of SEO and helping entrepreneurs see the importance of investing in their online presence. Jen's ability to bridge the gap between technical knowledge and practical application has made her a sought-after speaker and educator in the marketing industry. Her relatable and down-to-earth approach makes her a valuable resource for entrepreneurs looking to improve their marketing strategies. You can connect with Jen here: womenconquerbiz.com https://linkedin.com/in/jensmcfarland The key moments in this episode are: 00:00:39 - Transitioning to September 00:02:21 - Join the GSD Incubator 00:03:00 - Upcoming Workshops 00:04:42 - Introducing Jen McFarland 00:06:42 - Simplifying SEO 00:14:28 - The Importance of Listening to Testimonials 00:15:22 - Using Keywords to Enhance SEO 00:16:37 - Mapping Keywords to the Sales Funnel 00:18:28 - The Future of AI in SEO 00:20:41 - Overcoming Content Overlap Concerns 00:27:50 - Importance of Business Name 00:28:12 - Not Everyone is Your Ideal Client 00:28:41 - Overcoming Fear of Backlash 00:29:32 - Counterculture Marketing 00:30:26 - Marketing Confusion for Small Business Owners 00:41:26 - Importance of SEO for Websites 00:43:11 - Outdated SEO Advice 00:44:59 - Google Business Profile and SEO 00:46:10 - Marketing and SEO 00:47:52 - Regular Website Checkups 00:55:00 - The Importance of Listening in SEO 00:56:00 - SEO as Possibilities and Passion 00:57:26 - Show Up Consistently in Your Local Community 00:58:41 - Overcoming Self-Limitations 01:02:06 - Unexpected Opportunities 01:08:38 - The Value of the Conversation 01:09:11 - Contacting Jen McFarland 01:10:15 - Jen McFarland's YouTube Presence 01:10:50 - Time or Money 01:10:56 - Gratitude and Farewell