Founders in Focus

Cracking the Code on Canine Cancer: ProPetDX’s Groundbreaking Approach to Early Disease Detection


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What if the secret to startup success was a 1986 Sony Walkman? In this episode, Preston Williams, Co-Founder and CEO of ProPetDX, will make the case for foolproof productivity fueled by cassette tapes—but of course, that’s just part of the story. Join us as we dive into how ProPetDX is leveraging multiple aspects of biology and AI-powered analysis to transform early cancer detection in dogs, cats, horses, and beyond. You’ll also hear about the unique challenges of launching a biotech startup in the veterinary space, and how Preston balances the joys and demands of entrepreneurship with the joys and demands of family life.

Helpful Links

Learn more about ProPetDX: https://www.propetdx.com/

Get in touch with Preston Williams at [email protected]

Connect with Preston on LinkedIn: https://www.linkedin.com/in/preston-williams-01616840/

Tune in to this Barking Mad episode about the Plug and Play Tech Center.

Show Notes

00:00 – Welcome back!

02:00 – Introducing Preston Williams and ProPetDX

04:50 – Behind the technology

09:15 – Beyond early cancer detection

12:57 – Startup hurdles, scientific challenges, and key milestones

15:25 – The Plug and Play accelerator experience

18:11 – Balancing entrepreneurship and family

19:44 – Finding the right partners

22:20 – Preston’s advice for other founders

25:09 – A surprising productivity hack!

27:21 – The future of pet diagnostics

31:10 – How to keep up with Preston and ProPetDX

32:32 – Final thoughts and stay tuned! 

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Founders in FocusBy Plug and Play x BSM Partners