PR in the Real World

Cracking the Code on End Users with Katharine Topham


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Katharine Topham’s unconventional career has made her a guru in understanding end users. This episode delves into the art of connecting meaningfully with end users and driving impact—even when you have no direct levers to pull. If you work in PR and comms and want to truly nail your end user strategy, this one’s a must-listen. Here are some key lessons from the latest PR in the Real World

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PR in the Real WorldBy Viva PR