In this episode, we talk with Nic Hill, co-founder and Chief Innovation Officer of Sawhorse and host of the Brands in Play podcast. Nic is at the front lines of connecting brands with interactive experiences. In the past year alone, his agency has brought How to Train Your Dragon to Roblox and Sinners to Fortnite. Join us as we discuss

• The impact of AI on the creative process
• Would you rather own a C3PO or an R2D2?
• The near future of smart glasses
• The role of avatars in consumers' online identity
• Finding the right fit and finish for e-commerce in virtual spaces

More S&P Global Market Intelligence Content:

• Hands are hard, but robots give physical AI high five at CES 2026 | S&P Global
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• Media Quick Take: Netflix closes out 2025 on a strong note | S&P Global

For S&P Global subscribers (login required):

• S&P Capital IQ Pro: Economics of Streaming Media: Metaverse investment tracker Q4'25: Netflix buys in, physical AI builds up
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• S&P Capital IQ Pro: Economics of Streaming Media: Apple product tracker 2025: iPhone shipments hit record high, surpass 2021 peak

Credits:

• Hosts: Neil Barbour
• Guest: Nic Hill, co-founder and CIO of Sawhorse; host of Brands in Play podcast
• Produced & Edited By: Neil Barbour
• Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Patrick Moroney