Web design = user experience.

And who doesn’t want a seamless user experience?

Joining us this week are Andres Perez, Senior UX Web Designer at Cvent, and Dara Burg, Assistant team Lead of Events Marketing at Cvent. Both Andres and Dara are here to tackle a questions many are juggling: How can we make our websites more accessible and effective for all users?

The episode explores elements like inclusive language, attendee-focused research, and the importance of iteration in UX design. Dara and Andres also talk strategy, striking a balance between aesthetics and functionality, and how to foster collaboration between designers and content creators. They even delve into stakeholder management, offering practical tips on presenting ideas and maintaining a positive team dynamic.

So, what’s the secret sauce to a successful event website?

Dive into this episode to find out.

In this episode, you’ll learn:

• The importance of iteration in web design, stating that there's always a way to improve upon what's been done before. This mindset of continuous improvement is crucial for creating better user experiences and achieving long-term success.
• Why you should design with accessibility in mind from the start, as it not only benefits users with disabilities but also enhances the overall user experience for everyone. This includes considerations like color contrast, clear typography, and descriptive CTAs.
• How Dara and Andres manage stakeholder expectations, use data to justify design decisions, and maintain open communication to ensure everyone is on the same page. This collaborative approach helps in creating a cohesive and effective website strategy.

Jump into the conversation:



00:00 Introduction to the episode with guests Dara Burg and Andres Perez

04:44 How website strategy focuses on user expectations and efficiency

11:15 Understanding accessibility improves website user experiences for all

15:15 Designing a website for a multilingual audience requires collaboration

23:10 The importance of positive mindset assumption when working with others

25:14 Start with the user base, then add UX

27:47 How creating website video banners without coding is possible