In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges, such as managing supply chains, optimizing pricing strategies, or understanding consumer preferences?

When building an Issue Tree for CPG companies, how do you prioritize the various challenges they face, such as market competition, changing consumer behaviors, or sustainability concerns, and how do you address them in the most effective way?

In the context of the CPG industry, could you share an example where using the SPQA (Situation, Problem, Question, Answer) method led to the discovery of an innovative solution or helped a company address an emerging market trend?

How has the Pyramid Principle been particularly helpful in presenting solutions to CPG industry stakeholders, and are there any communication strategies you have found especially effective in this sector?

Understanding the big picture is crucial when solving problems in the CPG industry. Can you discuss a specific instance where taking a holistic view of a CPG company's challenges led to a more effective or innovative solution that might have been overlooked with a narrower focus?