Effective sales marketing has evolved way beyond just cold-calling new clients. Joe Pulizzi, “the godfather of content marketing,” founder of the Content Marketing Institute, and host of the Content Inc. podcast, has been helping branded businesses tell unique stories through their advertising, building solid customer relationships along the way. He joins us to discuss how marketing has shifted since the pandemic and offers suggestions for targeting an audience. He also explains how podcasts can provide brands with unique, long-term engagements with current and future customers.

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