“There was a real lack of craft in the category. And I thought - where’s the origin story? The process? The people behind it?”

What happens when a bartender and a brand strategist collide at 2am on a wedding dance floor - and end up building one of the UK’s most original non-alc brands?

In this episode, I speak to Imme and Sam, co-founders of Botivo, the bold botanical drink that’s quietly redefining what non-alcoholic really means.

We talk about:

• How a pleasure-first approach reframes non-A
• The importance of founder chemistry (and weekly emotional check-ins)
• Why launching with one SKU, and making it iconic, was a deliberate choice
• Letting go of the things you built by hand (literally)
• Craft, chaos, and chickens at a regenerative farm in Hertfordshire

Plus: how their yellow piano became a moving bar, and why marketing is mostly saying the same thing, over and over.

This is a joyful, honest deep-dive into co-founder dynamics, brand building from scratch, and creating moments that matter.