When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers. 

 

In this episode, we hear the story of Alessandro "San" Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we'll learn what really matters and get inspired for attacking our own work.

 

LINKS TO KNOW:

Gracenote's Twitter: [twitter.com/gracenoteboston](twitter.com/gracenoteboston)

The Coffee Trike's Twitter: [twitter.com/TheCoffeeTrike](https://twitter.com/TheCoffeeTrike)

 

SUBSCRIBE:

Join the list at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content.

Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo)

Behind-the-Scenes making Unthinkable: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

 

 

SUPPORT FOR THIS EPISODE:

[RightSideShirts.org](http://RightSideShirts.org) - empowering kids to be more creative and helping art programs in need.

 

 

TOPICS DISCUSSED:

Creativity

Coffee

Espresso

Ice Cream

Italy

Culture

Employee Happiness

Management

Boston

Craftsmanship

The Coffee Trike

Gracenote Coffee

Consciousness

Focus

Work/Life Balance

Being Craft-Driven

Game Theory

Game Mechanics

Intrinsic Motivation