The season closes with a focus on communication planning. Listeners discover how communication plans complement marketing plans by focusing on messaging and media. The episode covers key elements—goal, strategy, tactics, implementation, and control—within the G-STIC structure. Examples illustrate how to define target audiences, craft compelling messages, select media and creative executions, and track campaign effectiveness. The importance of aligning communication goals—awareness, interest, preference, action—with overall business strategy is underscored.