Masters of Content

Crafting a Compelling Narrative w/ SEO Research w/ Rachel Abraham

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When it comes to SEO, people are always searching for the golden ticket. How can I rank on page 1 for my keywords?

But SEO doesn't happen overnight. And it doesn't work unless you do. Somehow, your SEO research has to turn into a story people will consume.

In this episode, Josh talks about SEO storytelling with Rachel Abraham who most recently served as the senior in-house content editor at HomeAdvisor.

We also discuss:

  • The relative pros and cons of building an in-house team vs. hiring freelancers
  • Top automation tools for the SEO pro
  • What to look for when hiring a content editor or writer
  • Algorithm changes and how they influence the online reading experience

    • For the entire interview, tune in on Apple Podcasts, Spotify , or wherever you get podcasts.

    Find Josh Van Dyk on LinkedIn or send him an email.

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    Masters of ContentBy censhare