What is a USP (Unique Selling Proposition)? It's a distinctive and compelling feature or benefit that sets a product, service, or brand apart from its competitors in the marketplace.

On this week's episode of Spark Live, Spark Marketer co-founders Taylor Hill and Carter Harkins talk about what that means, and how it can affect your business...for the better!

P.S. For comments, questions, or ideas for topics, please reach us at [email protected]. We'd love to hear from you!