If your website visitors aren’t converting, your value proposition may be the problem. In this episode of Small Business Unplugged, Phil Tucker walks you through an 8-step framework to craft a value proposition that connects, compels, and converts.

You’ll learn how to define your target customer, pinpoint their real pain, focus on measurable benefits, and test what works. Whether you’re updating your website, writing ads, or refining your elevator pitch—this episode will help you turn more visitors into buyers.

Practical, actionable, no fluff. Hit play and start building a value proposition that actually works.

Full Article: https://smallbusinessunplugged.com/crafting-a-value-proposition-that-converts/