Seth shares a fictional scenario to emphasize the importance of crafting a vision by understanding what your vision does.

The scenario is that you have just taken on the CEO position at a struggling toy company and looks at attempts to rally the organization by sharing “inspiring” visions that don’t have enough clarity to actually drive forward motion.Seth follows this with an example vision that provides more clarity on the outcomes the company is trying to reach and why they are trying to reach this.

The contrast in these approaches is used to demonstrate how easy it is to cause confusion and uncertainty and to offer a path to more successful leadership.