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Ever wondered how your favorite fantasy worlds, from Lord of the Rings to Harry Potter, could be used as a metaphor for building a robust brand? In this episode, we’re ready to take you on a captivating journey beyond the normal marketing discourse. We'll be exploring the intriguing parallels between two types of world-building, hard and soft, and how they apply to personal and corporate brands. Together, we'll uncover how this creative standard operating procedure can revolutionize your approach toward creating a brand that invites its audience to immerse themselves in its world.

But what happens when fans start creating within your world? It's a double-edged sword, and we are going to discuss how to handle it. From setting the boundaries and establishing the vital elements to reverse engineering from an ideal world, we'll delve into the art of storytelling within the brand's world. We'll also touch upon the critical role of Non-Player Characters (NPCs) in building a robust world, differentiating between NPCs and player characters, and the tactics to create the main character syndrome.

In this immersive journey, we also discuss the role of visual elements, the importance of brand strategy, and the primal urge for community building. We'll explore the strategic element of establishing a common enemy and how it can solidify an authentic connection with your audience. Finally, we'll guide you in utilizing world-building tools to construct a fun, creative brand. So strap in, dear listeners, and prepare to create a world your audience will love to be a part of!

(0:00:04) - Building Worlds for Brands

(0:06:37) - Boundaries for Fan Fiction and World Building

(0:13:24) - Building a Strong Brand and Community

(0:29:31) - World Building and Identifying Common Enemies

(0:45:42) - Building a Fun and Creative Brand