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Crafting Authenticity: Tanya Ridd on Building Iconic Brands and the Role of Technology in Society
#13: In this episode, we sit down with Tanya Ridd, a communications powerhouse with experience leading comms for iconic brands like Apple, Spotify, Polestar, and Snap. Tanya delves into the importance of keeping the product front and center to build a strong brand, crafting a core message that evolves with the times, and uncovering an organization’s authentic voice to create lasting impact.
We also dive into the thought-provoking theme of “how technology shapes society” and its profound implications for communications and branding. Whether you’re in comms, branding, or tech, this episode is filled with valuable insights and inspiration.
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By Signal AI#13: In this episode, we sit down with Tanya Ridd, a communications powerhouse with experience leading comms for iconic brands like Apple, Spotify, Polestar, and Snap. Tanya delves into the importance of keeping the product front and center to build a strong brand, crafting a core message that evolves with the times, and uncovering an organization’s authentic voice to create lasting impact.
We also dive into the thought-provoking theme of “how technology shapes society” and its profound implications for communications and branding. Whether you’re in comms, branding, or tech, this episode is filled with valuable insights and inspiration.