Welcome to OnBrand! In this episode, host Sarah Grace McCandless explores what it means to create communities around brands through meaningful customer engagement with Carrie Melissa Jones, a community strategist and co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging.

Welcome to OnBrand! In this episode, host Sarah Grace McCandless explores what it means to create communities around brands through meaningful customer engagement with Carrie Melissa Jones, a community strategist and co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging.

Welcome to OnBrand! In this episode, host Sarah Grace McCandless&nbsp;explores&nbsp;what it means to create communities&nbsp;around brands&nbsp;through meaningful customer engagement with Carrie Melissa Jones,&nbsp;a&nbsp;community strategist and co-author of the book&nbsp;Building Brand Communities: How Organizations Succeed by Creating Belonging.

Crafting Brand Communities & Fostering Meaningful Engagement

OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.

Business

Marketing

Management

OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.

Share Crafting Brand Communities & Fostering Meaningful Engagement

Sign up to save your podcasts

Crafting Brand Communities & Fostering Meaningful Engagement

Crafting Brand Communities & Fostering Meaningful Engagement