Money is one of toughest subjects in any relationship, and it's often the one that stalls or destroys even the best sale. Top-performing salespeople don't fight with prospects to justify their prices – instead, they work with prospects to develop the right budget to solve their problems. To learn how we can build this process into every one of our conversations, we sat down with Tyler Watkins, senior regional sales manager with Spirent and former intelligence officer with the US Marine Corps. Tyler offered us a roadmap for sales professionals navigating the complexities of unique budget cycles and prospect challenges. Join us as we explore how to craft budgets alongside our clients to sell more, and serve more. It's all in this week's episode of Bulletproof Selling!