In this episode of the Packaging Paradigm Podcast, host Dominic interviews Micah Brooks, a seasoned packaging sales professional. They discuss Micah's journey from selling payroll software to thriving in the packaging industry, emphasizing the importance of building relationships, effective communication, and the need for patience in sales. Micah shares insights on leveraging company resources, navigating industry trends like automation and sustainability, and managing personal and professional change. He also reflects on the significance of faith and values in his work and life, concluding with his recent achievements and aspirations for the future.

Takeaways

• Micah Brooks emphasizes the importance of building relationships in sales.
• Transitioning from software to packaging sales allowed Micah to align with his personality.
• Consistency and communication are key to building trust with customers.
• Sales processes require organization and discipline to be effective.
• Leveraging company resources can enhance sales success.
• Automation and sustainability are significant trends in the packaging industry.
• Managing change requires a positive mindset and support from colleagues.
• Celebrating successes is crucial for motivation and growth.
• Leadership development programs can provide valuable skills and confidence.
• Faith and values play a vital role in Micah's professional life.

Chapters

00:00 Career Journey: From Payroll to Packaging

04:48 Building Relationships in Sales

12:00 The Importance of Communication

19:06 Internal vs External Customers

22:00 Sales Process and Growth Mindset

22:57 Revamping the Sales Process

26:07 The Importance of Organization and Discipline in Sales

27:28 Persistence in Sales: The Key to Success

29:57 Building Relationships and Following Up

32:03 Leveraging Resources and Expertise in Sales

37:15 Understanding Market Trends and Customer Needs

44:21 Managing Change in Personal and Professional Life

54:50 Faith and Values in the Workplace