In this conversation, Harry Morton, founder of Lower Street Media, discusses the transformative power of podcasting, particularly in the context of branded content. He shares insights on how setbacks can lead to new opportunities, the evolution of podcasting as a medium, and the importance of understanding client needs. The discussion also highlights a successful case study with Boston Consulting Group, showcasing how creative approaches can lead to impactful campaigns. Throughout the conversation, Harry emphasizes the need for brands to be brave and innovative in their podcasting efforts to truly engage audiences.

Chapters

00:00 Turning Setbacks into Opportunities

05:16 The Evolution of Podcasting and Branded Content

10:51 Understanding Client Needs in Podcasting

16:39 Creative Campaigns: A Case Study with BCG

27:44 Lessons Learned and Future Directions

Keywords

podcasting, branded content, audio storytelling, creative campaigns, client collaboration, marketing strategies, podcast agency, audience engagement, content creation, media trends