To effectively make brand voices heard, marketers need a channel that drives traffic while combatting ad fatigue. CTV hits both marks and spells massive opportunity — provided you understand the platform and how to nail the creative. Arthur Querou, Founder and CEO of Vibe, a self-serve CTV ad platform, and Gijsbert Pols, Director of CTV & New Channels at Adjust, take center stage in this episode of The Groove in partnership with The 5 O’Clock Club. Alongside host Peggy Anne Salz, the pair set the record straight, dispelling popular misconceptions about the channel and describing why CTV is the place to be for advertisers who want to effectively increase social and search traffic, strengthen brand image, and optimize retargeting tactics.

CHAPTER TIMESTAMPS

00:00 - Getting into The Groove with Arthur and Gijsbert 

06:29 - CTV is more than just a branding channel

10:12 - Is targeting worth it on CTV?

15:30 - Marketers need a full-funnel mindset when approaching CTV

19:04 - The challenge with attribution

22:05 - To QR code or not to QR code?

24:40 - Tips for creating a compelling CTV creative