On this episode of When Science Speaks, host by Mark Bayer dives into the world of storytelling with guest Chris Hare, exploring the impact and importance of a high-impact storytelling approach Chris has developed and used with his clients called "Atomic Storytelling."

Episode Highlights:

• The Quest for Effective Storytelling: Mark and Chris kick off the episode discussing the widespread discussion on storytelling and the lack of informed advice. Chris introduces the concept of Atomic Storytelling and its transformative power.

• Chris's Journey with Microsoft: Chris shares a pivotal moment in his career, working on a project for Microsoft and discovering the effectiveness of content derived from successful developers.

• The Pitfalls of Manufacturing Stories: The duo explores the common challenge of manufacturing stories and emphasizes the need for genuine, impactful narratives in business contexts.

• Atomic Storytelling in Action: Chris provides a practical example involving a defibrillator company, illustrating how Atomic Storytelling can create a powerful emotional connection.

• Balancing Emotion and Rationality: Mark and Chris discuss the importance of blending emotional and rational elements in storytelling, especially in B2B contexts.

• Overcoming Storytelling Challenges: Chris addresses the common belief that not everyone is a natural storyteller, emphasizing the learnable nature of storytelling skills.

• The Scientist's Strength in Vision: Chris highlights the strength scientists possess in envisioning the future and emphasizes the importance of sequencing and storytelling to bring others along on the journey.

• Brian Janous's Journey at Microsoft: An intriguing anecdote about Brian Janous's mission to make then-Microsoft CEO Steve Ballmer understand and appreciate the energy vision at Microsoft, showcasing the persistence required in long-term storytelling.

• Unveiling the Narrative at Amazon: Chris discusses Amazon's narrative of being data-driven and its potential limitations. The story unfolds as he reveals a crucial insight about the third-party seller side and the initial focus on resellers. The pivotal shift occurs when a VP starts meeting with sellers, leading to the discovery that brand owners drive a significant portion of Amazon's business.
• The Human Connection in Storytelling: Emphasizing the importance of understanding data while maintaining a broader perspective. Chris highlights the role of continuous human connection and the value of not relying solely on data-driven insights.
• Embracing Imperfections in Stories: Acknowledging the messiness of stories and the common misconception that a story must be perfect. Sharing a personal coaching session experience that emphasized the power of authenticity and imperfection in storytelling.
• Co-Creation and Feedback: Advocating for involving stakeholders in the storytelling process. Encouraging feedback and collaboration to enhance the narrative and ensure internal alignment within organizations.
• Exploring whether a good story can overcome poor delivery and vice versa. Chris shares a personal experience of overcoming a challenging delivery by grounding the presentation in powerful storytelling.
• The Moth Experience: Recommending listening to storytelling platforms like The Moth and 99 Percent Invisible to understand diverse storytelling styles.

Resources mentioned in the episode:

Guest Chris Hare's LinkedIn profile

Chris's podcast, The Storied Future