I spoke on a live audio event panel recently on creating a personal brand on LinkedIn. I provided tips on how to weave an authentic story on LinkedIn without over-sharing or being unprofessional, how to find your value proposition, how to tailor your LinkedIn posts to cover more than one objective... and lots more. Check it out...

TIME STAMPS:

Creating a Brand Voice on LinkedIn [00:00:02] Tips on defining brand pillars, consistency, and audience awareness to create a personal brand on LinkedIn.

Weaving an Authentic Narrative on LinkedIn [00:02:23] Guidance on sharing personal experiences, highlighting growth, setting professional boundaries, and showcasing expertise on LinkedIn.

Tailoring LinkedIn Posts for Multiple Objectives [00:06:09] Strategies for planning content that serves networking, thought leadership, and job searching objectives, using hashtags, and experimenting with different formats.

Creating an authentic narrative on LinkedIn [00:11:58] Tips on linking personal stories to professional outcomes and showcasing challenges overcome.

Tailoring LinkedIn posts for multiple objectives [00:11:58] Using content buckets to ensure posts serve more than one objective.

Improving your LinkedIn profile [00:11:58] Identifying areas for improvement by focusing on clarity, consistency, and compelling value.

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