The source text for this discussion outlines crucial strategies for law enforcement agencies to manage public perception and maintain trust during high-profile incidents. It emphasizes the importance of proactive planning and practice for crisis communication, rather than developing a plan reactively. The document highlights the need to leverage social media for monitoring and establishing the agency as the official information source, as demonstrated by the Orlando Police Department. Furthermore, it stresses the significance of regular briefings, rapid internal communication, and engaging with key stakeholders to ensure a unified message and foster community support. Ultimately, the writer argues that building strong community relationships before a crisis is essential for maintaining public confidence during challenging times.