Digital touchpoints drive a consumer's willingness to trust a brand. The user's journey through a website can be filled with gamification, endless pop-ups, and rage clicking.

During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust.

LEARNING OBJECTIVES

- Understand simplistic user experiences that make a significant impact on customer engagement

- Create tangible, interactive, and gamified content that influences users to maintain brand engagement

- Apply consumer psychology to website design with small, effective, and measurable tactics

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