DMthePM: Product Concepts Unlocked

Crafting Effective Messaging: The Key to Product Marketing


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In this episode, Nadzia Laskar discusses the role of product marketing in setting up a business for success. We cover topics such as go-to-market strategies, value proposition testing, and pricing.


The podcast has 4 sections:

- Intro & overview of Product Marketing

- Most Asked Questions

- Myth Buster

- Threshold concept

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In this discussion we unpack:

  • The role of Product Marketing and how it differs from Product and Marketing
  • Go-to-market strategies
  • Value proposition testing techniques and differences between B2C and B2B businesses
  • Strategies on pricing testing
  • The essential mental model needed to grasp Product Marketing
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    Where to find Nadzia Laskar:

    • https://www.linkedin.com/in/nadzia/
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      Where to find Diana Matei:

      • https://www.linkedin.com/in/diana-eugenia-matei/
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        Timestamps:

        [01:45] Intro to Product Marketing

        [07:48] Bridging the Gap: Translating Product Features into Customer Value

        [12:09] Communicating User Features

        [14:37] The value of Product Marketing to the business

        [16:38] Most Asked Questions

        [21:53] How to test Value Propositions

        [28:01] Value Prop testing in B2B companies

        [31:04] Determining Pricing

        [35:33] Debunking Myths about Product Marketing

        [40:44] The Threshold Concept of Product Marketing

        ...more
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        DMthePM: Product Concepts UnlockedBy Diana