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In this episode, Nadzia Laskar discusses the role of product marketing in setting up a business for success. We cover topics such as go-to-market strategies, value proposition testing, and pricing.
The podcast has 4 sections:
- Intro & overview of Product Marketing
- Most Asked Questions
- Myth Buster
- Threshold concept
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In this discussion we unpack:
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Where to find Nadzia Laskar:
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Where to find Diana Matei:
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Timestamps:
[01:45] Intro to Product Marketing
[07:48] Bridging the Gap: Translating Product Features into Customer Value
[12:09] Communicating User Features
[14:37] The value of Product Marketing to the business
[16:38] Most Asked Questions
[21:53] How to test Value Propositions
[28:01] Value Prop testing in B2B companies
[31:04] Determining Pricing
[35:33] Debunking Myths about Product Marketing
[40:44] The Threshold Concept of Product Marketing
In this episode, Nadzia Laskar discusses the role of product marketing in setting up a business for success. We cover topics such as go-to-market strategies, value proposition testing, and pricing.
The podcast has 4 sections:
- Intro & overview of Product Marketing
- Most Asked Questions
- Myth Buster
- Threshold concept
---
In this discussion we unpack:
---
Where to find Nadzia Laskar:
---
Where to find Diana Matei:
---
Timestamps:
[01:45] Intro to Product Marketing
[07:48] Bridging the Gap: Translating Product Features into Customer Value
[12:09] Communicating User Features
[14:37] The value of Product Marketing to the business
[16:38] Most Asked Questions
[21:53] How to test Value Propositions
[28:01] Value Prop testing in B2B companies
[31:04] Determining Pricing
[35:33] Debunking Myths about Product Marketing
[40:44] The Threshold Concept of Product Marketing