In this episode, I sit down with Aaron to learn about how he and his agency creates engaging content.

Takeaways:

1. Focus on copywriting basics. Make every word valuable. This means not using words like "just" or "really."
2. People love a good narrative. Give them a gift of emotional engagement. Pull the strings of your heart without holding back.
3. Find personal stories from your daily work and translate that to something of value to people. This means approaching your day like a book, with each meeting as a chapter of a story.