In this episode of Embracing Change, host Gerardo Kerik sits down with Peter Hall, President at The ANSA McAL Group and a seasoned expert in brand building across premium beverages and gourmet foods. With over 500 million in revenue and a career spanning Europe, the U.S., Latin America, and the Caribbean, Peter shares his unique insights into the evolution of marketing within the spirits industry. Together, they explore the transformation of brand loyalty, the critical role of distribution, and the merging of alcohol and narcotics in consumer behavior. Discover how digital marketing and celebrity endorsements are reshaping the landscape, and what the future holds for the industry. Tune in for an engaging conversation that goes beyond the bottle.