In this episode, we will show you how to make online courses that really connect with learners. Learn the art of making detailed buyer profiles and the important steps each possible student takes on their way to becoming a student. Find out why knowing the demographics, motivations, and pain points of your audience can make a huge difference in engagement and course results. Learn how a well-defined buyer persona and journey can improve your educational offers, whether you've been making courses for a while or are just starting out. Tune in and learn how to use the power of creating courses with the audience in mind.