What happens when heritage meets innovation?
In this episode of MDs in Manufacturing, Kerry Taylor, Managing Director at Castle Employment Group, sits down with Lawrence Green, Managing Director of Greens the Signmakers - a family-run British manufacturer that’s been transforming ideas into iconic signage for over 50 years.
Lawrence’s story is a masterclass in how to modernise a traditional manufacturing business without losing its heart. From hand-painted beginnings to high-tech production, Greens has evolved into a forward-thinking leader in UK manufacturing, known for quality, creativity, and people-first leadership.
Lawrence shares his honest reflections on running a multi-generational business - balancing tradition with change, adapting to new technologies, and building a culture where every employee takes pride in their craft.
You’ll hear:• How Greens embraced digital transformation to stay ahead in a competitive market.• The leadership mindset behind creating a loyal, motivated workforce.• What it takes to sustain growth in a legacy business while attracting new talent.• How sustainability, innovation, and design thinking are redefining the signage industry.• The importance of storytelling, purpose, and authenticity in brand success.
This conversation isn’t just for manufacturing leaders - it’s for anyone passionate about business growth, people management, and legacy building. Lawrence’s journey reveals how to lead through change with purpose, humility, and strategic foresight.
Whether you’re a Managing Director, business owner, or team leader, you’ll come away inspired by how one company continues to thrive by investing in its people and embracing progress without losing its soul.
🎙️ MDs in Manufacturing gives you rare access to the minds behind Britain’s most innovative manufacturers. Each episode explores how UK business leaders are shaping the future of industry - through technology, sustainability, leadership, and community.
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