We all want our trade shows and events to be memorable.

Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn't believe it has to be that way. Listen in as he shares strategies for how to:

• Lean into your audience's interests to create "magical moments"
• Pay attention to the audience journey (especially for first-timers)
• Create a culture for serendipity
• Craft ways to avoid overwhelm