In this episode of Winning Through Culture, Amanda Kramer and Tim Flanagan speak with Tim Kelley, a global expert on purpose and author of True Purpose. Tim shares his insights on why most organizations struggle to define a meaningful purpose statement—and how to create one that sparks real inspiration and change.

The conversation explores why strong purpose statements often provoke both positive and negative reactions, and why that tension is a sign of authenticity and boldness. Tim outlines practical methods for uncovering purpose, including both conscious brainstorming and deeper subconscious approaches, and explains how leaders can test the strength of a purpose statement through measurable reactions. He also emphasizes the importance of regularly revisiting and refining purpose statements to keep them relevant and impactful.

Drawing from his experience coaching executives, governments, and global organizations, Tim highlights why purpose is more than words on a wall—it’s the foundation for engagement, fulfillment, and lasting culture.

Tim Kelley is a global authority on purpose, an acclaimed speaker, and the author of True Purpose. He has trained more than 1,000 consultants, therapists, and coaches in his methods and worked with leaders from companies such as Alibaba, Oracle, and PwC, as well as government ministers and presidential candidates. A certified Conscious Capitalism consultant, Tim leads the Conscious Capitalism Consulting Certification Program. He holds a mathematics degree from MIT and previously served as a commanding officer in the U.S. Navy.

Related Content: The Power of Storytelling with Danielle Krischik | How to Build and Fuel a Healthy Company Culture

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In today’s ever-changing world, it is more important than ever for an entrepreneur to stay impactful and relevant.

That’s where Winning Through Culture comes in! This podcast will let you inside the dynamic minds of Tim Flanagan and Amanda Kramer to give you expertise, insight, and tips so that you can remain impactful and relevant.

With Tim and Amanda’s experience and desire to plant knowledge in the business leaders around them, we hope you will take this podcast into your everyday life as an upcoming entrepreneur.

This genuine content will provide opportunities, relationships, and a community to expand your personal and professional growth.

Let’s create a winning culture together!

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