Cannabis Business Confidential

Crafting Success: Business Models Shaping the Cannabis and Hemp Beverage Market

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The ever-evolving cannabis and hemp beverage space is witnessing a shift driven by pioneering strategies from industry frontrunners. Our most recent webinar, hosted by our Director of Strategy, Jen Lamboy, explored the business models setting the stage for this new era in cannabis beverages with the industry heavyweights leading the way.

Benjamin Kennedy, CEO of Fable Libations; Joel Canada from Bayou City Hemp; Erik Knutson, founder of Keef Brands; and Jake Bullock, Co-Founder and CEO of Cann, explored the gritty details of creating market entry strategies that cater to a broad consumer base while staying agile in a dynamic regulatory environment (and much more).

The conversation covered critical strategies for success in the cannabis and hemp beverage space, including:

  • Consumer-Centric Products: Developing drinks that resonate with evolving consumer preferences and lifestyle choices.
    • Navigating Regulations: Leveraging regulatory challenges as opportunities for creative marketing and product positioning.
      • Market Expansion: Techniques for expanding market reach and adapting to new consumer demographics with smart yet approachable products.
        • ...more
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        Cannabis Business ConfidentialBy Jen Lamboy, Hybrid Marketing Co.