In this episode of Toy Business Unboxed, we dive into the fascinating world of tabletop board games with JT Smith, the mastermind behind Game Crafter and Component Studio. We discuss JT's journey from crafting board games at home to creating an innovative print-on-demand platform that helps aspiring game designers bring their ideas to life. JT shares insights on the importance of personal branding, marketing strategies, and the pros and cons of self-publishing versus working with a publisher. He also offers valuable advice on community involvement, lifelong learning, and navigating the challenges of the game design industry. Tune in for an inspiring conversation with the 'Willy Wonka of the tabletop game industry' and learn how to turn your game design dreams into reality.

⭐ Highlights:

00:00 Introduction to Toy Business Unboxed

00:43 Meet JT Smith: Innovator in Tabletop Board Games

01:14 The Game Crafter: From Hobby Project to Success

02:55 How to Use The Game Crafter Platform

05:43 The Importance of Personal Branding for Game Designers

07:52 Common Pitfalls in Game Design and Marketing

11:53 Self-Publishing vs. Working with a Publisher

21:24 Success Stories and Trends in the Hobby Game Industry

28:01 Final Advice and Where to Find Us

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