In a category still getting its footing in the consumer consciousness, creating a perfectly flavored cocktail infused with THC/CBD is a task with many layers to it. So explains today's guest, Ben Kennedy, who along with his wife Kristen founded Fable Libations, a Denver-based brand in the growing hemp-derived beverage space.

In our conversation Ben talks about how his background in advertising and marketing helped him lay the groundwork for building a brand, and the meticulous process he and his team followed to create the right combination of flavors. He also touches on the challenges in creating a recipe not based on an alcohol counterpart, but a unique drink that requires consumer education and adoption. Finally, we touch on the many legislative changes taking place that impact decisions around distribution and product development, and what's ahead for Fable.

Mentioned in this episode:
Fable Libations

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