Jacob Guss, founder and CEO of Bold Move Beverage, takes us on an exciting journey from his love for coffee to creating a unique Ready-to-Drink (RTD) concoction that masterfully combines American whiskey and premium cold brew coffee. Listen as Jacob shares his motivations behind merging these two beloved beverages and his meticulous process of blending various coffees and whiskeys to perfect the final product. Gain insights into his experimentation phase, the challenge of catering to different coffee preferences, and the realization that black coffee was the favored choice among testers.