If you don’t have your brand message honed and fine-tuned, you are going to have a lot of trouble moving your business forward. That’s why episode 01 of the VIP Access Podcast is about crafting your brand message! 

In this episode of the VIP Access Podcast, I’m sharing the importance of crafting that brand message and actionable steps you can take right now to get clear so you can translate that to your customers and team. Some of the talking points I go over in this episode include:

• How to come up with your brand message.
• Why trying to sell to everyone means you actually don’t sell to anyone.
• That it’s not the best product/service that wins. It’s the best-known product/service.

Your message really is what counts. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

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