Your brand story is more than just a tagline—it’s what sets you apart in the market. In this episode, host Ann Allard sits down with branding expert Colin Smith to explore the power of storytelling in business. Learn how to define your unique message, connect with your audience on a deeper level, and create a brand identity that resonates. Whether you're a title professional or any business owner looking to strengthen your brand, this episode will provide actionable insights to help you tell your story with impact.