Lex Winship, Head of Brand and Content at Loxo, is building the brand’s voice from the ground up. While she and the marketing team were brought into an organization with an established message, they quickly realized it wasn’t resonating with their audience. It was time to rebuild and reconnect with their buyers. 

• About this Pioneer > 1:02
• Biggest Challenges > 2:40
• Looking Forward > 6:21
• 100 Pennies Game > 8:38
• Final Thoughts > 15:16

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About this Pioneer

I am a dynamic visionary and dedicated team player skilled in creative direction, brand strategy, leadership, copywriting, and content management. I love breathing new life into tired things and using words to compel an audience to engage/feel/give/do. I'm really good at cutting through the marketing jargon NOISE and helping you focus in on what matters most: knowing your customers (and their needs), and making sure you know how to talk about your product in a way that resonates. 

In my personal life, I am a mental health advocate and a certified weirdo who loves her cats—Ethan & Pino—way too much. If I don't know you yet, I probably want to—so feel free to reach out!